Patrick Ta Beauty is a luxury beauty brand that wanted to create a safe, yet effective IRL event pop-up for Patrick Ta's Major Volume Mascara launch post pandemic. This project included a four-day activation for customers/fans to experience face-to-face engagement with the brand itself, leveraging Patrick Ta’s existing marketing assets to generate awareness around their latest product launch.
Creative Direction for Major Volume Mascara Launch + Pop-Up Truck Event
Creative Lead for Custom Product Merchandise
Custom Merchandise Product Sourcing: Garment Dyed Vintage Sweatshirt, Sweatpants, 5-Panel Hat, Tote Bag, Influencer Gifting Boxes
Custom Merchandise Production Management
Creative Direction for Major Volume Mascara Instagram Story Event Graphics
On-Site Talent + Event Management
