Star Fabrics is a leading print and textile manufacturer located in southern California. The company offers trend-driven products to customers in the Kids, Juniors, Contemporary, and Missy market. This project included a 6-month creative direction contract to create print collections for customers in the Contemporary market.
6-Month Print Forecasting + Design Strategy
Design Direction for 16 print collections for the Contemporary Market (includes 23 prints in each collection)
Seasonal color direction for Spring/Summer 2022, Fall/Winter 2022, Resort 2023, Spring 2023
Creative Direction for Weekly E-mail Marketing Campaigns, including copywriting
Monthly Retail Analysis Report
Launch of Star Fabrics Website + Curation
1.5 year website management contract for Star Fabrics
